The Triple-Filter Appointment System™
We build the ads, call every lead within five minutes, qualify the homeowner, and confirm the appointment — twice. Your reps just show up and close.
Trusted by 50+ flooring operators across the U.S.
Built for shop-at-home flooring companies & mobile showrooms doing $1M+/yr.
Not for contractors, installers, or one-man operations — and we mean that.
The bottleneck
If every agency you've tried keeps sending tire-kickers, no-shows, and price shoppers — it's not your market, and it's not Facebook. It's three specific leaks in how they run your marketing.
“50% off installation” fills a calendar with people hunting the cheapest bid — homeowners shopping you against three other quotes. Close rate drops, average ticket drops, and your reps start dreading the schedule.
Auto-filled instant forms send every junk submission back to Meta as a “conversion” — renters, $500 repairs, people who don't remember tapping submit. The algorithm learns to find more of them, so your campaigns get worse with every dollar you spend.
“Hi, confirming your appointment for Tuesday” isn't qualifying. No needs analysis, no expectation setting, no pre-close. The homeowner expects a ten-minute quote; your rep walks in expecting to close — and drives home with nothing.
Every one of those leaks lands in the same place: your reps' windshield time, burned on appointments that were never going to close.
The system
Not leads — a qualification system installed into your business, with a filter for every failure you've already paid another agency to make.
Filter 01 · The ads
We position you as the fair-priced, quality-first local operator — never the discount bid. The homeowners who click want new floors, not the cheapest number, and every click trains your pixel on the right buyer.
Filter 02 · The funnel
Project scope, timeline, home type, budget — answered before anyone becomes a lead. Qualified answers reach our calling team. Unqualified ones never touch your pipeline or your pixel.
Filter 03 · The call
Flooring-trained callers — no offshore scripts, no AI dialers — reach every lead within five minutes, twelve hours a day, seven days a week. Full needs analysis, expectations set, homeowner pre-closed, both decision-makers confirmed.
Always on
15+ fresh ads a month — written, produced, and refreshed for your market every one to two weeks. You never film a thing, write a script, or approve copy at midnight.
The averages
$0
average cost per sit-down appointment
0%+
average close rate
$0K+
average ticket size
0x
average return on ad spend
How it works
Three steps. No filming, no chasing, no learning curve for your team.
Thirty minutes on your market, your close rate, and your capacity. If the system won't win in your market, we tell you on that call — not after a deposit.
Offer, funnel, ads, calling team — built for your business and live in days, not months. Your only homework is telling us where your trucks can reach.
Financially qualified homeowners, confirmed twice before your rep rolls out — with a live dashboard tracking every dollar from ad spend to closed job.
Watch: how the system works
Client results
Operators running the system right now — in their own words, with their own numbers.
$51K
in closed flooring jobs in his first 30 days on the system.
Paul McFadden
INW Contractors & Design · Spokane, WA
$100K
closed in the first 30 days.
Terry Bowman
Valorcraft Flooring · Greensboro, NC
$120K
closed by month two on the system.
Eddie Ayoub
Simply Floorz Direct · Tampa Bay, FL
$56K
closed in 30 days.
Solomen Rousan
At Home Expert · Houston, TX
$100K
closed in the first 30 days.
Paulo Pereira
Southeast Flooring · Charleston, SC
2x
doubled the business on the system.
Andrew Willenbring
Red Rock Remodeling · Berthoud, CO
Trusted by 50+ flooring operators across the U.S.
Run your numbers
One slider — your monthly ad budget. Everything else runs on our agency-wide averages.
Total Budget
$15,000
~$500/day
Leads & CPL
200 / $75
Est. leads / Blended CPL
Set Appointments
90
Set rate 45.0%
Issues
68
Issue rate 75.0%
Demos
64
Demo rate 95.0%
Net Sold
26
Close rate 40.0%
Avg Job Size
$7,000
Agency average
Net Revenue
$179,550
Projected monthly
Cost of Marketing
8.4%
Budget ÷ revenue
Illustrative math from our agency-wide averages, not a promise — every market is different. We map your real numbers on the growth consult call.
The guarantee
That's the floor, in writing. Before anything counts toward your number, all five of these have to be true:
Cancellations and reschedules don't count toward your number. The engagement is month to month, backed by a refundable deposit — and our retainer doesn't start until the system has already delivered.
Questions
Qualified sit-down appointments. Each one is a homeowner in your service area with a real replacement project, the ability to pay, and both decision-makers expecting your rep at a set time — booked directly on your calendar and exclusive to you.
We never sell names and numbers. Nothing reaches your calendar without passing all three filters: the ad, the survey funnel, and a full qualifying call with our U.S.-based team. If a homeowner cancels or reschedules, it doesn't count toward your monthly number.
One thirty-minute growth consult call: your numbers, your capacity, your market — and a straight answer either way. If it isn't a fit, you'll hear that from us on the call.
No pressure. No long-term contracts. Sit-down appointments — or you don't pay.